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Blog PostsSportstao Industry Posts

There are three primary values which play a major role in whether or not a purchasing decision is made. Trust, Quality, and Advocacy. While sales focuses a lot on the customer service aspect, it cannot be the end all of the purchasing decision. Why? Because customer service may bring a

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0037.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOne of the newest ways to build ticket retention online is the world of “retargeting.” AdRoll is a San Francisco tech company focused on retargeting that has helped manage several online ticket initiatives for NFL, NBA, MLB, NHL, and MLS franchises.

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0035.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage. O’Neill discusses how the Red Bulls have gone after capturing fans,

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0034.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSVince Gennaro has been president of The Society for American Baseball Research (SABR) since 2009 & has witnessed some of the sweeping changes as Moneyball’s influence changed the way those inside the front office’s of Major League Baseball teams thought about

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0033.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSScott O’Connell has witnessed many of the changes to Minnesota baseball since the Twins hired him in 1984, including two World Series wins, two different ball parks, and the implementation of CRMs & dynamic pricing. O’Connell talks about the state of

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0032.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNic Barlage is part of a fascinating new territory when it comes to the NBA and dynamic ticket sales. Not only do the Cavs dynamically price their seats and/or premium seating, but they also use the same model for their suites

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Blog PostsSportstao Industry Posts

Everyone seems to joke about a zombie apocalypse but for my money, it’s already happening in the form of deal hunters. Businesses seem them as a massive crowd but don’t understand that they are really out to destroy your bottom line AND your brand. My friend who owns a limousine

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