The Latest from Tao of Sports

JBryant
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0761.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJames “JB” Bryant explains his process in discovering new prospective hires through his sales academy, which uses various methodology and testing in order to find the right fit for the group. Bryant talks about his role at the Rapids, and how

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people

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sfees
Blog Posts

Last week, while NCAA basketball conference tournaments were occurring, I started to notice the empty seats. Some of these tournaments play in vastly larger arenas than they should, but I started to wonder why so many single conference tickets weren’t purchased. Then, I did something that may seem oblivious to

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JBitsoff
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0758.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJason Bitsoff comes on the podcast during a heavy hearted time for Feld Entertainment, with the announcement that the Ringling Brothers Circus will end after 146 years of traveling shows. Bitsoff discusses the nature of the decision to end the shows,

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BPeters
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0757.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBob Peters will fully admit that he is an old school athletic director at Centralia College. Peters talks about his start, as well as how he has avoided the traps of worry about his own legacy and focused more on the

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BEckerson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0756.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Eckerson focuses on a new dynamic in group sales – tourism operation for the One World Observatory. Eckerson’s new role oversees 10 group sales representatives, as well as interacting with several “old school” tour operators who may not have the

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BMayhood
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0755.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBryan Mayhood will fully admit that he walked into a perfect situation at the Nashville Sounds, as they were finishing off year 2 in a fantastic new ballpark. Mayhood discusses how he helped develop a vision for year 3 and beyond,

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