The Latest from Tao of Sports

MStiving
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0770.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhen it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist aside from

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0769.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf you’ve ever tried to buy a ticket to the hottest concert, only to find all of the presale numbers gone within seconds, you may have Lowson to blame. Lowson ran Wiseguy Tickets, a ticket scalping operation, until 2009, when the

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ASchlesinger
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0768.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAllen Schlesinger swears that he hasn’t made a cold call in 5 years, utilizing LinkedIn’s Sales Navigator as well as various online tools to get to the decision-maker faster. Schlesinger describes how he has made his successful sales methodology grow while

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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JLucas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0767.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJack Lucas’ podcast episode is bittersweet, as he is retiring after 30 years of operating one of the more successful ticket start-ups in United States history, TicketsWest. Lucas mentions how a 1987 phone call changed his life, while he was teaching

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IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial media methodology

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narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European football clubs,

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