Secondary Market Glossary

Top Two Abbreviations

ARP: Average Resale Price – This is the actual average price that resellers sold their tickets at. This data actually shows what the average sale, on the secondary market is, making it much more valuable data such it proves out what the true average asking price was for the ticket product, because it is what the secondary market customers were willing to access the event, on average.

MLP: Median Listing Price – This is the average listing asking price that brokers are desiring to sell their tickets at. This is where the media often confuses what the secondary market is selling at, compared to what resellers are asking for. Typically, media outlets will write up a story referring to the Median Listing Price (i.e. Asking Price) as how the “Secondary Market Is Skyrocketing” for a specific event. This is nonsense, as it merely shows the collective ASK, not the ACTUAL sale, of the ticket product. People are collectively ask for a $1.4 billion price tag on a 1985 Yugo GV, that doesn’t mean that the actual value is anywhere close.

Other Abbreviations

6DE: 6-Days Out From Event – meant to see what prices were at the longest point out prior to the event itself. The 6-Days Out From Event are actually seven total days, with the Event Night itself.

3DM: 3-Day Midpoint – a good indication of where the market is for the specific event, and how seat inventory is moving as well as what it is selling at.

HWM: High Watermark – The top level for averages such as ARP or MLP, seen by the event.

INV: Inventory Average – This is a listing data component. As there is no actual way to show the exactly total inventory (due to multiple listings of the same seat), this is an average rather than a definitive number.

GIP: Get-In Price – This is the average rock-bottom listing price that brokers are willing to sell their tickets at.

SVG: Seat Listing Average – this is the amount of seat listings that are available on the marketplace at any one time. Please keep in mind that some many be duplicate seat listings, as brokers have the ability to list on multiple platforms, and typically do not actually list the exact seat (beyond section and row) in order to avoid ticket deactivation by teams.

MCAP: Average Resale Price Market Cap – the same type of calculation used by Wall Street to show the value of a stock, by showing what the amount of seat inventory is worth based on its current selling price. Calculation: (ARP * INV)

LMC: Median Listing Price Market Cap – This is similar to the MCAP calculation, except that this is the overall list value of seat inventory on the market, at its current asking price. The majority of the time, the LMC will be higher than the MCAP, as resellers have a much higher asking price than what they end up being willing to sell at. Calculation: (LMC * INV)

BASE: The Get-In Price Market Cap – If every ticket currently available on the market sold at the lowest possible asking price by the broker (i.e. the Get-In), what would it sell for? This merely shows how long the measurement can go within the selling cycle for resellers. Calculation: (GIP * INV).

The ARP-MLP Spread: The difference between the Average Resale Price (ARP) for the ticket and its Median Listing Price (MLP). It represents the differential between the actual average price that buyers obtained tickets at and the highest asking price that the seller actually wanted to accept for it.

Calculation: (MLP – ARP)/MLP = ARP-MLP Spread

The MLP-GIP Chasm: The difference between the Median Listing Price (MLP) and the Get-In Price (GIP). Represents the differential between the MLP that sellers are asking for the product, and the lowest possible amount that sellers are willing to actually accept for the product.

Calculation: (GIP – MLP)/GIP = MLP-GIP Chasm

Inventory Spread: This should show the differential in what the average sale price to the median listing price is to the inventory value. Basically, what sellers want to get for the inventory is the MLP, whereas the actual resale value is what the buyers actually paid for it. So, what is the inventory differential actually worth?

Calculation: (MLP – ARP)* INV = Inventory Spread

Inventory Hot Spread: This shows the amount of money gap from the MLP to ARP against the available inventory at the time. This is shown only as a entire market camp average overall between the 7 total days of the sample leading up to the event.

Calculation: (MLP – ARP)* INV/7 = Inventory Hot Spread

Inventory Cold Spread: Same as the hot spread, but just shows the market camp average difference between the money asked for by resellers and the lowest possible made if everyone took them up at the get-in price with inventory available at the time. This is shown only as a entire market camp average overall between the 7 total days of the sample leading up to the event.

Calculation: (MLP – GIP)* INV/7 = Inventory Hot Spread

6DE-0DE SLIDE PCT: The percentage amount lost or gained from the 6DE to the 0DE point. Can be used for ARP, MLP, GIP and INV.

What Classifies As “Ticket Flooding?” – Any time that a game averages 2,700 – 3,500 listings from the 6DE-0DE period, that is where there are too many tickets on the marketplace. While MLB/NFL may have a higher amount of ticket listings released because of their stadium sizes, it is a good numerical amount to define that range of listings. Especially if it shows in the NBA/NHL/MLS where there are actually fewer buyers and fewer seats because of arena/stadium size available.

Where Does The Data Come From? – The majority of data is provided by SeatGeek, Inc. a company which compiles resale pricing and asking information on all major sporting, music, arts and other events surrounding the secondary market. There is some data provided by TiqIQ, which measures the secondary market listings.

 

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