Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or
When sales reps network, they should be attempting to gain access to an influencer. Someone who can cause others to buy your product because the influencer helps make the sale. Influencers tend to be the easiest people to gain access to, but rarely get provoked into helping make the sale.
http://traffic.libsyn.com/sportstaopodcast/Taoep0287.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMike Veeck is part of baseball marketing lore. Veeck is third in the fourth generation of marketing geniuses which have graced baseball since William Louis Veeck Sr. became president of the Chicago Cubs in 1919 and created Ladies Day,
Whenever I’m in a stadium or an arena, I find my eyes wandering toward the empty space that could be a goldmine. Typically, I can find several areas that could be changed over with little more than drive and sweat equity into a cash cow for the sports organization. The