Posts Tagged

activation

DMacKay
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0858.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners’ David MacKay shares his knowledge of the esports space

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GCritchley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0835.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Vodafone Warriors may sit one of the rugby hotbeds of the world, but that doesn’t mean that the National Rugby League team doesn’t have to fight for attention, especially given that one of the top rugby squads internationally, The All-Blacks,

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dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped

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JSarosy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0735.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJim Sarosy has been with the Syracuse Crunch for so long, that even he’s flabbergasted at his legacy with the team. A product of the 1990s sports sales staff, Sarosy talks about rising through the ranks, but not letting his ambition

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JMullings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail

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MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how some of

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in our budget
From The Editor's Desk

It’s not in our budget. The above statement is a common fallacy of a rejection notice. A bit of finality to the pitch. Never would it be considered an opening. After all, it suggests that the company doesn’t have money to spend. Or if they do, they don’t have money

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