http://traffic.libsyn.com/sportstaopodcast/Taoep0874.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales
Weather forecasts are anything but predictable. When it rains, only the diehard fans come out and watch the game. And then the sun peeks out beyond a cloud or two, right before game time, and franchise executives get to worry about having enough clean seats for customers to sit in.
There is always a franchise executive or athletic administrator who claims that a good walk-up crowd is just around the corner. And be rest assured that when they say “walk-up” crowd, they are guesstimating something that cannot be measured. Because an instant crowd is similar to a mirage. The franchise