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This is an excerpt from Augusto “Cookie” Rojas’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail

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From The Editor's Desk

There are now 40 Madison Square Garden sales staff who are unemployed because they recognized something that the industry refuses to: That digital sales channels can trump useless, 100-phone-calls per rep metrics. According to The New York Post, The MSG staff purchased the cheapest tickets available from the Knicks and

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSEric Mastalir has witnessed the digital buying convergence of the public through both the lens of sports and general commerce. Mastalir, who formerly was the Chief Commercial Officer of the Seattle Seahawks and Sounders FC, also served as Vice President of

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