Posts Tagged

analytics

SHank
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0728.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSteve Hank has worked in the upper echelon of two of the premiere athletic departments, Arizona State University and the University of Texas at Austin, which has helped him developed a short hand on what administrators need to know

Read More
From The Editor's Desk

I tend to think of automation as a good investment, if done properly. I’ve been an advocate, simply because it allows multiple conversations with prospects to go on, at different times, without the sales rep being constantly bogged down. The issue is the CRM capabilities, as well as the alarms

Read More
MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the

Read More
LTeague
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0709.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFresh off of co-hosting the inaugural Sports PR Summit in San Francisco at the offices of Twitter, Lauren Teague discusses the landscape of social media and digital experts in sports. Teague talks about some of the challenges facing digital

Read More
JDries
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0702.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSComing out of Wall Street, Jim Dries is seeking to revolutionize the sports data segment with PiLYTix. Dries discusses how to show more about the customer to the sales rep, as well as ensure that it translates to actionable

Read More
PEpstein
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0662.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFor Levis Stadium, the signal breaks through the noise in the digital sales world of Paul Epstein, who knows his fair share of data analytics business development. Epstein talks about some of the issues surrounding the applications of buzzwords

Read More
hodgkin1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0658.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter nearly 7 years as an Assistant Commissioner at the American Association, Mark Hodgkin has struck out on his own while bringing his unique insight into the world of digital media. Hodgkin is quick to point out that he

Read More
BShapiro
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0640.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen it comes to corporate sponsorship activation, having a shorthand with sports franchises can be a key asset. Ben Shapiro relates back to his experience at selling The Golden State Warriors, first in the ticket sales office, before rising

Read More
FGambino
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0620.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAnalytics and membership represent the cutting edge of what sports business is turning to in the fit to earn revenue from the elusive fan. Fred Gambino is part of a team that oversees analytics for the Miami Dolphins, the

Read More
thefuture
Blog Posts

Last night, during a Twitter chat for #social4tixsales, I started really giving some thought as to what a future ticket sales staff will look like. Especially after Ken Troupe’s Q5 question: And I believe that I might have an answer. In the next few years, we will see the emergence

Read More