Posts Tagged

b2b

dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Not all vendor reps are the same. A lot of them have never worked in the industry that they are cultivating, which makes it harder for them to drive revenue. That may seem crass of me to suggest, but the majority don’t understand what they are selling. Everything is about

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SDuffy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0633.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe Tulsa Oilers are one of the ECHL teams owned by a single entity. Oilers Vice President of Corporate Partnerships discusses how that actually helps each of the teams, including his own, reap the rewards of an advantage when

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hughes-thumb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0490.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other

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BobbyWhitson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0489.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director

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DPierraci
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0482.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible

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Cannon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0219.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSCorporate Sales Directors constantly try to seek out what their sponsor prospects want and J.W. Cannon provides some of his answers. Helping the United Parcel Service develop good B2B within their sponsorship spaces, Cannon talks about what most team

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GDowden
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0205.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSHonda Grand Prix of St. Petersburg draws over 130,000 into the St. Petersburg downtown core to witness one of the most exciting U.S. races annually. Giles Dowden talks about presenting good B2B opportunities at that event, and his role

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BGlenn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0193.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe sponsorship platforms for sports are changing in a dynamic world of rapid technological innovation. The Marketing Arm’s Bill Glenn talks about some of the ways in which activation may be achieved through these new routes, as well as

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