Posts Tagged

b2c

dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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hughes-thumb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0490.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other fans of

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BobbyWhitson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0489.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director of sales

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DPierraci
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0482.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the

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Cannon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0219.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCorporate Sales Directors constantly try to seek out what their sponsor prospects want and J.W. Cannon provides some of his answers. Helping the United Parcel Service develop good B2B within their sponsorship spaces, Cannon talks about what most team corporate sales

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