Posts Tagged

base

hallmark
Blog Posts

One of the many things that too many focus groups can do is eliminate the risk of failure. Especially when it comes to hallmarks (logos, traditions, etc) which a small minority of people might want to avoid because of the outcry that may follow. But the thing is, sometimes, those

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Brad Alberts
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0224.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSelling NHL hockey in a non-traditional market means focusing on redeveloping your brand, especially during franchise turmoil over ownership issues. Dallas Stars Executive Vice President Brad Alberts talks about the issues surround the team’s bankruptcy and working with season ticket holders

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referral2
Blog Posts

“Who do you know that would also enjoy being a part of this great experience?” My sales team asks every seat holder this simple question and so should you. Every growing ticket base can start with a simple question. Sports organizations devote massive resources on marketing strategies for new business

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