http://traffic.libsyn.com/sportstaopodcast/TaoEp0616.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTwo years ago, Russell Scibetti was on the podcast (Ep. 347), and returns now to talk about helping foster the big data revolution to sports business. Scibetti talks about some of the ways which is the conversation has changed from two
http://traffic.libsyn.com/sportstaopodcast/TaoEp0582.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSConsumer demographics are one of the key ways that franchises are gaining insights into how their fans behave. Cole Harper founded DoorStat around the idea of engaging each piece of data to reveal more about consumer habits, trends and ways to
http://traffic.libsyn.com/sportstaopodcast/taoep0402.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData collection is an imperfect science, especially when the franchise doesn’t know what its actually looking for within the information it collects. Repucom’s VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those
Understanding seat value is understanding the role of data analytics on venue sales. As data grows, so does the opportunity to decide truly how to use it. Right now, data is collected, but rarely is it used properly. That isn’t just the fault of some tech-head who built the C.R.M.
http://traffic.libsyn.com/sportstaopodcast/TaoEp0365.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAn interview that was original setup to record in North America, was instead recorded in Melbourne, Australia. A.J. Maestas discusses his analytics business model for sports, where fan engagement isn’t just about how much a fan enjoys the in-stadium experience, but
http://traffic.libsyn.com/sportstaopodcast/Taoep0157.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOklahoma State is at the forefront of the inhouse ticket sales revolution for college campuses. A lot of that vision comes from Adam Haukap, who talks about what college ticket sales was like prior to 2007 and where it is headed
I had this discussion with a friend outside the sports industry who is battling for his sales team to be provided with a better CRM system. His team sells a lot of B2B but doesn’t have the information on prospects beyond what can be provided off of an Excel spreadsheet.
http://traffic.libsyn.com/sportstaopodcast/Taoep0132.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMaking the sale is never easy, but it can be harder if teams don’t know who to go after. That’s where Full House Media comes in, explains Director of Sales Brandon Steffek, who goes through the various ways of data mining
Streaming is king right now in the sports marketplace. No longer do fans have to navigate a ton of different cable and television channels in order to get what they want. Everything is on-demand, 24/7 to the customer. Blame the IPad or smart phone devices, but it has enriched several