Posts Tagged

brand

ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

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From The Editor's Desk

We all expect bad service. We’ve had it so often, in every component of our daily lives, that even getting adequate service is remarkable. People don’t live up to their own standards. To their own brand promises. Because good enough is somehow good enough. This is why consumers are reduced

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0696.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlmost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various

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VSaunders
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0630.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe more that athletes are transforming themselves into brand sponsors, the more that they need to heed the advice of Vickie Saunders, who has consulted with several professional athletes looking to make a transition toward more sponsorship affiliations. Saunders talks about

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MFidelman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0598.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Fidelman is one of the key commentators on social media activation and “growth hacking.” Fidelman talks about his interest in the social media and digital space, as well as some of the more under-utilized ways that teams could be creating

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JKlein
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0577.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFor the past 15 years, Brandiose has been at the cutting edge of developing and reworking sports team logos and identity. This goes beyond the simple piece of creating a hat or uniform, and transforms into a deep-dive into how the

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Yotes
Blog Posts

The Arizona Coyotes of the National Hockey League today unveiled an exciting new brand campaign that celebrates and underlines the unique DNA of hockey in Arizona. The campaign captures the essence of the 19-year-old team: born of the desert but with ice hockey in its blood. Admittedly, the Coyotes franchise

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MCavarretta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0469.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData scientist Michael Cavaretta disects the world of information gathering into a whole territory; selling cars. As Cavaretta explains, just getting the data is only one step in the process, and understanding what you are looking at takes a lot more

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ticketforum
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0451.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe podcast headed to Charlotte, North Carolina for Ticket Forum 15 and conducted a group interview with Kevin Wilson, Associate AD of Development – North Carolina Central University Athletics, Heather Lutz, Assistant AD of Marketing & Sales – University of Toledo

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MCerrone
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0342.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt Cerrone represents the new frontier of digital media. Formerly an independent blogger with MetsBlog.com, which he grew into a powerhouse brand with over 250 million hits on his site, Cerrone has now entered the big leagues as the Director of

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