Posts Tagged

brand

TaylorB
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0867.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe biggest dog in the fight is sometimes a little yapper. That’s what El Paso Chihuahuas’ general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across

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Jroberson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0862.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the

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MForman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0857.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Forman has entered into the unique experience of helping on-board his new ownership group at the Carolina Hurricanes, which has helped re-invigorate the local fan base as well as create dynamic, outside the box thinking. Forman describes the process of

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ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

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From The Editor's Desk

We all expect bad service. We’ve had it so often, in every component of our daily lives, that even getting adequate service is remarkable. People don’t live up to their own standards. To their own brand promises. Because good enough is somehow good enough. This is why consumers are reduced

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0696.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlmost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various

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VSaunders
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0630.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe more that athletes are transforming themselves into brand sponsors, the more that they need to heed the advice of Vickie Saunders, who has consulted with several professional athletes looking to make a transition toward more sponsorship affiliations. Saunders talks about

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MFidelman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0598.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Fidelman is one of the key commentators on social media activation and “growth hacking.” Fidelman talks about his interest in the social media and digital space, as well as some of the more under-utilized ways that teams could be creating

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JKlein
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0577.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFor the past 15 years, Brandiose has been at the cutting edge of developing and reworking sports team logos and identity. This goes beyond the simple piece of creating a hat or uniform, and transforms into a deep-dive into how the

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Yotes
Blog Posts

The Arizona Coyotes of the National Hockey League today unveiled an exciting new brand campaign that celebrates and underlines the unique DNA of hockey in Arizona. The campaign captures the essence of the 19-year-old team: born of the desert but with ice hockey in its blood. Admittedly, the Coyotes franchise

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