Posts Tagged

branding

ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

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dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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ELevy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0744.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEvan Levy has worked to secure athlete talents for media and publications for the last five years, and is one of hardest working people in show business during Super Bowl radio row. Levy explains why the Super Bowl radio row requires

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TSJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0718.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTamica Smith-Jones brings a wealth of experience to her role as the athletic director at UC Riverside, after being a Division II Athletic Director, a Senior Women’s Administrator with UTSA, a former basketball coach, and a former student athlete. Smith-Jones discusses

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WFriss
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0679.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEven on the secondary market, customization of tickets has started to enhance whether the game result was terrible for the home team or not for the consumer. Gamehedge is an idea hatched by long-time attorney Warren Friss, who has seen his

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LJarman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0677.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLuke Jarman is entering the United States sports market with a wealth of branding experience on the world stage. Jarman shares his experiences ranging from the United Kingdom, Brazil and Qatar, and how his company, ICON, has helped share some of

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lorenz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0636.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fort Wayne Tin Caps are the essential honor to one of Indiana’s greatest legacies: John Chapman, known as “Johnny Appleseed.” Apart from the Disney version of Johnny Appleseed, The Tin Caps have incorporated various components of the Chapman’s history into

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JNeish
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0608.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFew people have taken as deep of a dive into the licensing side of sports. Jim Neish talks about his passions, especially on the differential between good branding and actually knowing what you’re talking about. Neish talks about how merchandise and

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Ike Headshot Game 1 2013
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0590.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Spokane Empire are the rebranded name of the former Spokane Shock, which dominated Arena Football 2, and Arena Football, from 2006-15, becoming the only professional indoor franchise to secure a championship in both leagues. Ryan Eucker serves as the director

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CGreen
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0559.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe National Association of Collegiate Directors of Athletics (NACDA) is the premiere event for college athletic department professionals, with a 12,000+ membership base and an annual 9-day conference that stretches out over 6,000+ attendees for 15 affiliate associations. Chris Green oversees

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