Posts Tagged

branding

TaylorB
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0867.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe biggest dog in the fight is sometimes a little yapper. That’s what El Paso Chihuahuas’ general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across

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Jroberson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0862.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the

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MForman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0857.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Forman has entered into the unique experience of helping on-board his new ownership group at the Carolina Hurricanes, which has helped re-invigorate the local fan base as well as create dynamic, outside the box thinking. Forman describes the process of

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ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

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dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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ELevy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0744.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEvan Levy has worked to secure athlete talents for media and publications for the last five years, and is one of hardest working people in show business during Super Bowl radio row. Levy explains why the Super Bowl radio row requires

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TSJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0718.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTamica Smith-Jones brings a wealth of experience to her role as the athletic director at UC Riverside, after being a Division II Athletic Director, a Senior Women’s Administrator with UTSA, a former basketball coach, and a former student athlete. Smith-Jones discusses

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WFriss
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0679.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEven on the secondary market, customization of tickets has started to enhance whether the game result was terrible for the home team or not for the consumer. Gamehedge is an idea hatched by long-time attorney Warren Friss, who has seen his

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LJarman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0677.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLuke Jarman is entering the United States sports market with a wealth of branding experience on the world stage. Jarman shares his experiences ranging from the United Kingdom, Brazil and Qatar, and how his company, ICON, has helped share some of

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lorenz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0636.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fort Wayne Tin Caps are the essential honor to one of Indiana’s greatest legacies: John Chapman, known as “Johnny Appleseed.” Apart from the Disney version of Johnny Appleseed, The Tin Caps have incorporated various components of the Chapman’s history into

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