Posts Tagged

buying

invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

Read More
RStewman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0655.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFrom the moment he speaks, Ryan Stewman brings an electricity to his opinions about cold calling, closing and learning to sell. Stewman talks about some of the ways that he has used to close big deals and take prospects down the

Read More
MGuiffre
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0654.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIt’s no longer just the role of the secondary market, but of the entire revenue stream via distribution channels, that gets discussed with Mike Guiffre, Vice President at TicketCity. Guiffre has been on the podcast prior, Ep. 461, but now, as

Read More
customers
Blog Posts

Being sold out for this weekend’s games are great. Good accomplishment if that’s your franchise. Get that pat on the back, then start thinking about the next weekend, because you cannot start letting all of the customer service reps go early for home on Friday. One of the biggest misconceptions

Read More
open-for-business
Sportstao Industry Posts

The single largest aspects of why collegiate sports tends to fail to drive revenue is a simple one: The majority of the schools do not live on a year-round sales cycle for each of their sports seasons. It is a mentality that has existed for college athletic departments, who have

Read More
pricingchallenge
Blog Posts

Mid-season is essentially pricing determinations for next year. As much as the dynamic ticket consultants would like to suggest otherwise, it still comes down to understanding what the major league franchise is going to charge as a baseline price. Or in the case of a lot of a minor league

Read More
childprice
Blog Posts

One of the infuriating things about sports marketers is that there exists a segment of folks within that portion of the industry who distain cheesy promotions and apply their personal preferences over what a customer wants to engage in. Because it isn’t why they would personally want to attend a

Read More
clamson2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0275.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChuck Lamson brings over 30 years to his sports consulting business, trying to help potential owners understand exactly what they need to know about running a franchise. Not everyone heeds the advice, but Lamson talks about some of the easiest ways

Read More
minipack
Blog PostsSportstao Industry Posts

While I’m a huge supporter of mini-packs in trying to fill seats with longer term buyers than the single game folks who arrive only to complain about price, I also don’t believe that mini-packs should be priced the same as their season ticket counterparts. This is an issue of understanding

Read More
JManning
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0121.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe best way to examine something is to see how the rest of the world reacts to it and that’s where John Manning comes in. Manning’s pricing principles are based in Australia, but has several years of experience in the Asian

Read More