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This is an excerpt from Joe Hudson’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports revenue

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSPat Gallagher’s amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSDedan Brozino represents how truly community development can continue the legacy of a rich college football tradition. As executive director of Pasadena’s Rose Bowl, Brozino focuses on stadium upgrades within the historical confines, including ways to build support through various civic

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