Posts Tagged

communication

DFine
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0856.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDebra Fine’s latest book, The Fine Art of Small Talk, is about revolutionizing how we engage with each other in ways that lead toward relationship building, as well as business development. Fine discusses ways to not only break the ice, but

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JK2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0808.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond

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BPeters
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0757.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBob Peters will fully admit that he is an old school athletic director at Centralia College. Peters talks about his start, as well as how he has avoided the traps of worry about his own legacy and focused more on the

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MHill
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0706.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile the public may assume that every athlete and sports figure writes their book solely, Michelle Hill reveals that there are a lot of them relying on ghostwriters. Hill owns Winning Proof, and serves as a ghostwriter for high profile athletes,

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CFreet
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0553.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn the world of the Southeastern Conference, everything can be placed under a microscope. No one knows this better than Chris Freet, who laments the fact that during the first Arkansas home game of the 2015 season, the game script went

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Halpinkr
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0360.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKen Halpin has an interesting start in college athletics. Originally as a game equipment manager at a community college, Halpin used resolve to work as a third party corporate sponsorship rep for KP Sports at Eastern Washington University, then left the

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cyandle
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0351.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Yandle is the recipient of COSIDA’s 2014 Rising Star Award, and with good reason. Yandle has helped bridge the gap between the old Sports Information era of press releases to the new one of digital communication. Yandle discusses some of

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bob square
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0336.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSA communications expert with over 25 years of experience in terrestrial radio, Bob Cohen talks about some of the challenges facing those who are trying to develop a great corporate sponsorship campaign for a sports franchise using broadcasting rights. Cohen shares

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SM
Blog PostsSportstao Industry Posts

I started thinking about social as a sales tool, beyond the engagement hype that it currently gets, while I was trying to contact a friend over the phone this weekend. You remember the drill? You call, it goes right to voicemail, then the other person screens it and maybe gets

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GilPagovichLG
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0156.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPersonal athlete brand is a huge market, especially with social media, and that’s where Gil Pagovich performs some of his best skills, using his passion for sports marketing and communications to design the right message for his clients. Pagovich, who spent

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