Posts Tagged

communications

mjones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0739.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWith over two decades of experience in media, sales and advertising, Matt Jones explains how he helps place Delta State Athletics on the map, even in Cleveland, Mississippi. Jones talks about the relationship between the wins on the field, as well

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Daniel Kambel Headshots
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0656.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSS.E.T. is a big component of how Danny Kambel runs not only his sports information department, but also his professional development in college athletics. Kambel describes how Strategic Engagement Teamwork is effective at helping both himself, as well as his colleagues,

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PStringr
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0612.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFinally, Peter Stringer is back on the podcast, previously on Ep. 298, and to have an updated take on some of the digital tools available to sports marketers. Stringer discusses the new Facebook vs. Twitter platform debate, as well as whether

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BJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0460a.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrent Jones has been working to meld the duties of marketing and communications into one department at the University of Southern Mississippi. Those tasks entail a plethora of duties, including promotions, communications, licensing, sponsorship fulfillment, branding, advertising, ticket sales campaigns, in

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OLYMPUS DIGITAL CAMERA
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0373.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Wurthman represents the new thinking model of sports marketing; strategic communications. It is about a global understanding of how each message is created, translated, and conveyed to the buying public. Wurthman talks about his time at the University of Cincinnati,

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TDurham
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0294.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFirst time athletic directors at small colleges often are overwhelmed by new tasks such as marketing, branding and communications. That’s where Trip Durham comes in, running 2D Consulting, which seeks out those opportunities to help young ADs build their brand while

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JDelaney
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0245.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe world of sports communication and branding is where Jim Delaney focuses his attention on most. Delaney discusses some of the issues surrounding the roles of traditional and social media, as well as how new platforms can cause issues when messaging

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InsideSales
Blog Posts

There are different schools of thought on Inside Sales techniques. The majority of college athletic programs either don’t understand or are barely testing the water with inside sales units. Professional major league teams have used them for years, but several teams at the lower levels of minor league sports don’t

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t
Blog Posts

Questions 8-10 of the #Sportstao Twitter Chat are found below… Questions 1-7 are found by clicking here. < p> Received this from @Austin_Pavilack – let's discuss Q8 What are the major differences between working in pro & college sports? #sportstao — Troy Kirby (@SportsTao) August 15, 2013 < p> A8: I'll

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t
Blog Posts

With the amount of questions that are sent to me, I thought it would be good to have a clear understanding of what sports executives think about “breaking” into the sports industry. As the sports industry continues to develop, the goal should be on ways to prevent attrition, how on

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