Posts Tagged

companies

JohnRuhlin-140x140_HighRes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0493.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS High level gifting as a sign of customer appreciation is far different than the mass giveaways that happen at the gates in exchange for a ticket. John Ruhlin specializes is crafting the best ways for a franchise or company to

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Group links are a failure
Blog Posts

Sending out group buy links without developing a relationship, without building a group leader, is about as dumb as it gets. Yet, there are several ticket offices right now, staffed with young group account executives, who are working in earnest, doing that very thing every day of the week. While

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groupsales
Blog PostsSportstao Industry Posts

That may sound like an easy question to answer. But think about it for a moment. Ask yourself if the team or athletic department you’re working for has the ability to increase its group sales efforts across the board. That means more than just having a database full of group

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BrandPromise
Blog PostsSportstao Industry Posts

Because I work with athletic brands all the time, I believe it makes me hyper-sensitive to their usage whether it’s a sports franchise or a company that sells to the public. This goes beyond the idea of just telling a brand story. I like to see promises made to me

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innovation
Blog PostsSportstao Industry Posts

A lot of companies or people give lip service to innovation, but I don’t believe the majority have a grasp for what that takes. In order to create, it doesn’t mean an organizational or professional development meeting where everyone becomes a “team player.” In fact, I believe its just the

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thursday
Sportstao Industry Posts

Each Thursday, the art of selling corporate sponsorship will be discussed. The idea of how to achieve good activation in a fractionalized world of media, as well as ensure that new business is constantly being developed.   The landscape of corporate sponsorship keeps shifting. In many ways, the boom prior

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