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Photo: Adam Troy
Blog Posts

I was introduced to Floorball in February 2017, when I met David Crawford, who works at the Director of Recreation at St. Martin’s University. It took me about 10 seconds to see why the sport was viable as a local or league activity, and something that could honestly be used

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From The Editor's Desk

A customer enters into a stadium, and they are affected by touchpoints. But not always the touchpoints you as a sports marketer want them to have. Are the concessions stands clean? What about the condiments kiosks? Or the bathrooms? All of these sound like minor issues, because everyone focuses on

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSNFL stadium design is the focal point of this episode with Kelly Kerns, who has worked for over 28 years in architectural and management. Kerns talks about being a project leader on some of the larger NFL stadium projects, including Qwest

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Sportstao Industry Posts

Each Sunday, the ever-changing role of sales will be examined. How to continually sell more, fill seats and do it without discounting the house.   Tabling a game is a tradition in sports sales. The customers at the function so its easier to engage as a customer service rep. Plus,

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