Posts Tagged

consumer

From The Editor's Desk

Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or

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market
From The Editor's Desk

When pricing decisions happen, do you ask the marketplace? What about when transitioning from season tickets to membership plans? Or group rates? Or promotional nights? Teams that ask the marketplace tend to get interesting feedback. Sometimes they learn that events or sales initiatives that they want to make have no

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charper
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0582.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSConsumer demographics are one of the key ways that franchises are gaining insights into how their fans behave. Cole Harper founded DoorStat around the idea of engaging each piece of data to reveal more about consumer habits, trends and

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YellowPages
From The Editor's Desk

When people get forced into marketing patterns, they stay there. And they expect the consumer to stay there too. I came home yesterday to find two large phone books on my front door step. I didn’t order them, nor request them. I haven’t used a Yellow Pages or any type

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