Posts Tagged

consumers

From The Editor's Desk

A customer enters into a stadium, and they are affected by touchpoints. But not always the touchpoints you as a sports marketer want them to have. Are the concessions stands clean? What about the condiments kiosks? Or the bathrooms? All of these sound like minor issues, because everyone focuses on

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MGuiffre
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0654.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIt’s no longer just the role of the secondary market, but of the entire revenue stream via distribution channels, that gets discussed with Mike Guiffre, Vice President at TicketCity. Guiffre has been on the podcast prior, Ep. 461, but now, as

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toolbox
Blog Posts

Most mornings, my first-thing routine includes my email, which usually contains one with Ad Age’s major headlines. Two articles from Tuesday’s Ad Age email woke me up in a hurry, because they yet again rang a bell that I’ve been ringing during class lectures for several years. That bell pertains

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NBrown
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0534.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the

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Ticket Secondary Wars
Blog Posts

The Ticket Secondary Wars of 2015 have now gotten state legislators involved in Florida, Washington State, Michigan and Missouri, coupled with two lawsuits against professional teams who have canceled tickets for not using Ticketmaster resale channels. It has created a debate about whether resellers have the ability to maximize their

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CPalin
Podcast Episodes

Don’t tell Chris Palin that a local team has a harder time trying to sell hockey in their market than he does. Palin’s Everblades have no residences to the West (Gulf of Mexico) or the East (The Florida Everglades). Palin also has to deal with a population age in the

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