Posts Tagged

corporate sponsorship

dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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Powerful business executive, bill yates Successful marketing firm fort worth texas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0560.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn 2012, Bill Yates was a guest on Episode 8 of the podcast. Things sure have changed in terms of the sports business landscape since then, especially when looking back at what was a buyers market for teams up for sale,

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NPGL
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0445.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe National Pro Grid League has taken the nation’s summertime viewing up a notch. In 2014, it was launched as a cable mainstay for NBC Sports, filling out some of the 8600 programming hours that the channel has to allot for.

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BMills
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0372.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrandy Mills has worked within the sports marketing space for some time, trying to activate sponsorship for an Ice Arena, International Raceway, and now, Boxman Studios. Mills shares her insights into building bigger brand activations through sponsorships, as well as her

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mhumes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0320.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnother returning guest to the podcast is Mike Humes, who switched from the NBA’s Memphis Grizzlies to help run the NHL’s Phoenix Coyotes. Humes is no nonsense, bottom-line financial mind who sees asset creation at the heart of how to sell

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AMcManamon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0290.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPartnership development in sports is one of the key ways of ensuring corporate sponsorship growth. Aileen McManamon works as a conduit between the sports organization and corporate partner, trying to ensure that brand development fosters an ROI for any major business

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TBroom
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0279.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWith an office in Hong Kong, IMG Vice President of Business Development and Digital Media Tom Broom showcases various ideas for the future in terms of activating the globalization of sport brands. Broom explains how specific digital media rights in countries

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LReid
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0260.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSActivation is the name of the game in corporate sponsorship. LaTrisha Reid has worked extensively in the field for the last 10 years, helping companies from musicians to motorcross exhibitions in the constant expansion of corporate sponsorship opportunities. Reid discusses her

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JVrankin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0242.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJoe Vrankin helped preside over one of the largest sports league expansions in history during a nearly nine-year run as chief operating officer of the Arena Football League and its subsidiary, the Arena Football League 2. Vrankin talks about the details

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