Posts Tagged

CRM

AnThomasBW
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0777.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter witnessing a lack of ticketing education cohesion in Europe, Andrew Thomas created his own conference positioned on building up acumen for the sports and entertainment industry. Thomas shares insight into some of the issues surrounding ticket platforms, as

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SNudelberg
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0773.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSteve Nudelberg provides an intense sales training work out for anyone looking to maximize how they engage in broadening their relationships skills with a decision-maker. Nudelberg talks about how to make enough “touches” to count, crafting a CRM protocol

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From The Editor's Desk

Storing client information is not enough for a CRM in today’s world. Now, it needs to have triggers and workflows, to remind you, as well as help increase, the amount of touches that you have with each client. Think of the amount of birthdays that you’d have to remember for

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Mic
From The Editor's Desk

Entertainers, such as comedians and musicians, have revenue streams that they do not access or realize. This especially applies to those who have smaller fan bases, who may need that money more than those who are at the top their game nationally or internationally. While some of these local comedians/musicians

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From The Editor's Desk

I tend to think of automation as a good investment, if done properly. I’ve been an advocate, simply because it allows multiple conversations with prospects to go on, at different times, without the sales rep being constantly bogged down. The issue is the CRM capabilities, as well as the alarms

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MLTyler
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0720.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSUnderstanding how data can increase the success rate for prospecting sales leads is what MaryLou Tyler has set out to do. Tyler discusses how a sales staff can dramatically increase their B2B sales pipeline into an opportunity engine, without

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From The Editor's Desk

I decided to do a follow-up to a previous post about workflow automation last month. It got some reaction, and with good reason, because its a topic in sports sales we still don’t hear a lot about. That doesn’t mean every other sales staff pushing other products isn’t using workflow

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pipeline
From The Editor's Desk

CRM has given us the ability to inflate metrics to those looking at our macros results. And it helps convince sales staff that they are doing well, even when they are not. Opportunity pipelines are guessing games, for the most part. Each position allows you to garner up a percentage

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workflow
From The Editor's Desk

A lot of CRM capabilities with e-mail automation have sales staffs excited. I’ve been caught in a few of the workflow e-mails before. At the start, you think that you are speaking to the rep, then you realize that you are going down a rabbit hole pattern. By the third

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Selling Tech
Blog Posts

Sports selling methodology is at an industry divide. It is slowly coming to a conclusion that other industries made nearly a decade ago, yet sports was able to deny simply because of product demand. Yet, that is changing, as the consumer is changing in how they consume our product. Or

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