Posts Tagged

Customer

BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Renewals can either be order taking or evaluating the sales opportunity. It matters when considering whether the customer is ready to move up the sales escalator. Too often, the sales rep doesn’t want to scare off the customer. They know that they have their money. They know that they are

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From The Editor's Desk

Physically pounding the pavement is nonsense. Because it forgets that without information, you are randomly cultivating what little you have in terms of prospecting potential. Consider what data can provide and go beyond the basics of name, title and other smaller contact variables. Who is this person? Why would they

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From The Editor's Desk

I’ve never paid the full price for my apartment WiFi service. Never had to. They always are willing to cut me a deal in order to re-up for another year, which I would do anyway. So, their price really isn’t their price, unless you are stupid enough to pay it.

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From The Editor's Desk

Trust carries a value that is intangible. You cannot quantify it. Because there is nothing like it on the value scale. When a customer trusts you, there is a belief beyond just the product. It means that the customer will allow you more leeway than anyone else. Because they believe

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market
From The Editor's Desk

When pricing decisions happen, do you ask the marketplace? What about when transitioning from season tickets to membership plans? Or group rates? Or promotional nights? Teams that ask the marketplace tend to get interesting feedback. Sometimes they learn that events or sales initiatives that they want to make have no

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MSG
From The Editor's Desk

There are now 40 Madison Square Garden sales staff who are unemployed because they recognized something that the industry refuses to: That digital sales channels can trump useless, 100-phone-calls per rep metrics. According to The New York Post, The MSG staff purchased the cheapest tickets available from the Knicks and

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Jaguars Black
Blog Posts

The NFL’s Jacksonville Jaguars may not be leading in the on-field standings, but their innovative roll-out of a corporate hospitality and premium service, called Jaguars Black, launched April 3, may put them at the forefront of sports business. Jacksonville’s VP of Marketing and Digital Media Steven Ziff said that Jaguars

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Customer
Blog Posts

When the lines get slow, and the people don’t get inside on event night, everyone gets frustrated. That’s because operationally, its a nightmare to have a crowd of potentially paying customers, unable to do so, because of a systems breakdown. Whether that’s because of communication, technology or simply human foot

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HillMatt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0364.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMatt Hill comes into the sports business world from the unique perspective as a former athlete. A devout hockey fan, Hill now sells the product that he loves, but understands the business of premium and suite sales a lot

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