Posts Tagged

Customer

learntosell
Blog Posts

The largest challenge of any sports marketer is the idea that they can avoid learning how to sell. That somehow, they will find a way around the entire concept of “sales,” because the word is less fashionable than whatever is currently trending as a marketing topic. This is where words

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CustomerCulture
Blog Posts

A lot of the professional clubs overseas have an issue without “sales” culture. It is a distain for the idea of distributing tickets through an outbound sales effort. “Teley-Marketing” across The Pond doesn’t sell very well to those outside the United States. Therefore, when the word “sales” gets uttered within

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Lou
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0340.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports marketing strategist Lou Imbriano is creating what may end becoming one of the largest industry teaching tools online in the Sports Business Academy. Imbriano is sharing his knowledge of the industry, especially how to correctly work on marketing directly to

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rightprice
Blog Posts

The word “pricing” gets thrown around a lot in the sports industry. Typically, it is maligned into the belief that anyone and everyone can price a building correctly. This comes from the old school mentality of static pricing and calling up your competitor in the next town, finding out what

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Nbarlage
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0311.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNic Barlage grabbed the attention of a lot of listeners as a guest on Ep. 32 while he was Vice President of the Cleveland Cavaliers and it became one of the highest rated episodes in the podcast’s library. Barlage is back

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BHughes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0261.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAustralian Blair Hughes has performed several aspects of the fan experience model, both in sports and in music. Hughes talks about some of the crossover aspects of trying to achieve fan loyalty to the brand, discussing in detail his time as

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King_Midas
Blog PostsSportstao Industry Posts

Everyone knows and understands the story of King Midas. Whatever he touched turned to gold. The moral of the story was that after a while, that which he valued caused him to be cursed, since even the folks that he loved and touched turned to gold also. But there is

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active
Blog PostsSportstao Industry Posts

My main criticism of new sales reps is that they are just trying to sell through passive engagement. Wow, that may seem weird. Isn’t that what sales reps are supposed to do? Sell? I believe, instead, sales reps need to be actively listening. That goes beyond just selling a product

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LBurket
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0163.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLuke Burket provides a fascinating case study of what the customer wants compared to what sales staffs focus on, in terms of selling sports. Burket discusses his role within the Evansville Iceman, how his title hasn’t changed his motivations or drive,

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friday
Sportstao Industry Posts

If you consider the per cap to be a relic of a static priced world as I do, you have to start examining how each team can use Big Data more effectively to open up new revenue streams at the ballpark. In doing so, I came up with a wacky

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