Posts Tagged

customers

RWilkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing

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RTomlinson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0775.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn a rather extensive conversation about data, Roger Tomlinson argues that board members, as well as senior directors, should be establishing protocols of training for their staff at venues. Tomlinson presents his case that box office staff tend to know their

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JBryant
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0761.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJames “JB” Bryant explains his process in discovering new prospective hires through his sales academy, which uses various methodology and testing in order to find the right fit for the group. Bryant talks about his role at the Rapids, and how

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JVincent
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0749.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJack Vincent’s book, A Sale Is A Love Affair, shows how top salespeople, in any industry, can be loved by their customers through deep, human connections. Vincent talks about the parallels between the sales process and finding love, as well as

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From The Editor's Desk

Too often, teams create packs without measuring out the service required in order to handle the delivery of the value achieved. Think about a 2-guys-2-pizzas pack to help move 2 tickets at a game. That may end up costing way more in trade value, as well as a person handling

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SHank
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0728.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSteve Hank has worked in the upper echelon of two of the premiere athletic departments, Arizona State University and the University of Texas at Austin, which has helped him developed a short hand on what administrators need to know about data,

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From The Editor's Desk

When you sell to multiple audiences at once, you gain more customers. But you have to service them on an entire exclusive basis, while spreading yourself against other constituencies. This is where a multiple audience strategy needs to exist. How do you make sure that the construction workers enjoy your

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From The Editor's Desk

When an organization which has routinely given away free product tries to stop, they fail. Because they’ve conditioned the audience to think otherwise. This isn’t just a sports problem, but they are the most notorious at it. The taste test theory lends to the idea of a massive free buffet,

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From The Editor's Desk

A customer enters into a stadium, and they are affected by touchpoints. But not always the touchpoints you as a sports marketer want them to have. Are the concessions stands clean? What about the condiments kiosks? Or the bathrooms? All of these sound like minor issues, because everyone focuses on

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From The Editor's Desk

Predictive forecasting for customers happens regularly in the majority of business models. A lot of times, this is a macro version of how much volume, compared to how much spoilage, will occur within a given day, week, month or year. But consider that teams can no longer afford to be

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