Posts Tagged

data

WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks

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IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial

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JBryant
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0761.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJames “JB” Bryant explains his process in discovering new prospective hires through his sales academy, which uses various methodology and testing in order to find the right fit for the group. Bryant talks about his role at the Rapids,

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Mic
From The Editor's Desk

Entertainers, such as comedians and musicians, have revenue streams that they do not access or realize. This especially applies to those who have smaller fan bases, who may need that money more than those who are at the top their game nationally or internationally. While some of these local comedians/musicians

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TCaflisch
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0752.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSTod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and

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From The Editor's Desk

Physically pounding the pavement is nonsense. Because it forgets that without information, you are randomly cultivating what little you have in terms of prospecting potential. Consider what data can provide and go beyond the basics of name, title and other smaller contact variables. Who is this person? Why would they

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TBurke
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0730.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDeep in Canada’s technology sector, Tim Burke has been examining ways to learn more about customers for the past 15 years. Burke discusses his passion for Affinio, a company founded on the belief that there is more to learn

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SHank
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0728.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSteve Hank has worked in the upper echelon of two of the premiere athletic departments, Arizona State University and the University of Texas at Austin, which has helped him developed a short hand on what administrators need to know

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buying
From The Editor's Desk

Ticket platforms do not innovate as much as they should. Some are stalwarts from the 1980s, with a little updated programming. Most of this is on the back-end, but when new selling innovations occur through packaging or other features, the worn edges of the programming show. Consider this an attitude

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JDries
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0702.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSComing out of Wall Street, Jim Dries is seeking to revolutionize the sports data segment with PiLYTix. Dries discusses how to show more about the customer to the sales rep, as well as ensure that it translates to actionable

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