Posts Tagged

demand

stadium_2
Blog Posts

As a sports marketing professional for over 20 years, I have seen and done it all, from being an (unpaid) intern to a sales representative to becoming a Manager, Director, Vice President, General Manager as well as being a President and an owner of multiple professional sports teams. Through it

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From The Editor's Desk

Demand drives up a price like nothing else. If you have demand, people will pay more for it. You only get demand by cultivating it. By making sure that people want it more than anything else. Notice how retail is always previewing the next item that is about to go

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From The Editor's Desk

Pricing is always an interesting discussion. People tend to use price as a benefit. That typically means a discount. But what is the price of something, truly, if its only to be discounted if no one buys it? Does your price exist only because that is what your competitors charge

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2372d86f-c009-4569-aa1c-85abe627099d-original
From The Editor's Desk

Everything is changing in the sport sales space. Even luxury suites. Patrons used to sign 10-year deals in order to gain even the worst suite, now they are being sold as singles, available to the public. Some of this is a reaction to the demand of customers. Another component is

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Pacquiao
Blog Posts

Mayweather-Pacquiao Does An Amazing Secondary An overall $43,908,125 MCAP is an amazing feat for any event on the secondary. It also requires a lot of patience in order to determine the actual yield, but anticipation was so high by demand, that by the day of the event, only 352 listings

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Seat Location
Blog Posts

As much as sports executives enjoy fixating on the idea that the asking price for tickets on the secondary market is the biggest issue they face, it really isn’t. That doesn’t present a value for demand the same way that seat location does. It’s a continual issue that most of

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rightprice
Blog Posts

The word “pricing” gets thrown around a lot in the sports industry. Typically, it is maligned into the belief that anyone and everyone can price a building correctly. This comes from the old school mentality of static pricing and calling up your competitor in the next town, finding out what

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pricingchallenge
Blog Posts

Mid-season is essentially pricing determinations for next year. As much as the dynamic ticket consultants would like to suggest otherwise, it still comes down to understanding what the major league franchise is going to charge as a baseline price. Or in the case of a lot of a minor league

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N Sodhi06
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0305.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPricing ethics isn’t as discussed as it should be in the world of sports. Navdeep Sodhi, who has worked for Northwest Airlines in analyzing pricing, talks about some of the ways that sports franchises may not be as ethical in their

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portlandtrailblazers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0228.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSControlling the secondary market for an NBA team is a new concept that Portland Trail Blazers VP of Ticket Sales Tyler Howell has been working on. Howell talks about working with ticket brokers in order to keep the Portland Trail Blazers

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