Posts Tagged

digital

SGordon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0823.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStefanie Gordon arrives on the podcast during an interesting time in her sports social media career: searching for that elusive next job. Gordon shares her experiences in the digital realm as a producer for Sports Illustrated, as well as how one

Read More
ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

Read More
JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European football clubs,

Read More
JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped

Read More
JMullings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic

Read More
MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail

Read More
MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how some of

Read More
time
From The Editor's Desk

Training is a great opportunity to build education for your sales staff, but not at the expense of actual revenue generation. Too often, the training occurs at the worst hours of the day: During the periods in the morning or afternoon when those sales reps should be engaged with their

Read More
DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0696.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlmost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various

Read More
Washington DC Business Portrait for Gary Adler
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/TaoEp0690.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22 years, and

Read More