Posts Tagged

digital

JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he

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JMullings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the

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MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how

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time
From The Editor's Desk

Training is a great opportunity to build education for your sales staff, but not at the expense of actual revenue generation. Too often, the training occurs at the worst hours of the day: During the periods in the morning or afternoon when those sales reps should be engaged with their

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0696.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAlmost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting

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Washington DC Business Portrait for Gary Adler
Blog Posts

http://traffic.libsyn.com/sportstaopodcast/TaoEp0690.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAs the role of the secondary market changes in the public perception, so do the legal issues surrounding brokers involvement. Gary Adler has served as general counsel for the National Association of Ticket Brokers (NATB) since its inception 22

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JSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0672.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBlood, sweat and association equity are part of Jimmy Smith’s gameplan to push the social media digital side of college athletic administrators into the forefront of professional development. Smith talks about his lobbying efforts with his fellow digital collegiate

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Jess_Root
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0667.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJess Root represents the new form of digital sports journalism, even if he himself doesn’t consider the term “journalist” to fit what he’s doing. Root has overseen a passion project call CardsWire over the last 6 years, and is

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JRoyer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0659.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLooking beyond the simple platform chasing of social media, the central focus arises as to what digital as a brand can do for a sports team. James Royer oversees the Kansas City Chiefs digital endeavors which was recognized as

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