Posts Tagged

discounting

Thitz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0791.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe growth of women’s basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about

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cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people

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MCarson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0725.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt Carson has a wealth of knowledge on the state of FBS athletic programs in the Lone Star State, having working at three Texas universities during his career. Carson talks about the transition from development to operations, coupled with ticket sales

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LCarnicom
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0715.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRecognizing some of the issues facing her own generation and the uneasiness with sports sales, Layna Carnicom has embraced getting out of her comfort zone. Carnicom discusses some of her own original misconceptions in the sports market place, especially when it

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JRixon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0692.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf you try to discount around Joe Rixon, he’ll be the first line of opposition that you find. Rixon discusses his disdain for the practice, as well as the lack of marketing around it even to make discounting even somewhat effective.

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CBaretta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0642.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Citadel is one of the most storied institutions in the United States, but growing its revenue for its athletic programs takes time and care. Assistant Athletic Director of Ticket Sales & Revenue Chris Baretta has helped transform the paradigm by

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social
Blog Posts

Social media is one of the best ways to gain traction with a team’s followers. The message gets out quicker than at any point and there is no filter. It goes to a measureable audience and that’s a fantastic first step toward gaining attention as well as fan interaction. But

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food
Blog Posts

Sports marketing’s original added-value draw seems to be getting more attention because of social media. Concessions has always been one of the more basic styles of sports marketing, pushing an easy to grasp concept. The fact that, with social media, the marketing of food can be spread to more constituencies

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devaluing
Blog Posts

I exchanged some tweets over the past few days, thought they were interesting enough to comment on. While the tweeter has his opinions, I can also have mine. But in this case, I definitely think that mine win out. Discounting your ticket price means devaluing the overall product. Make no

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tsunami
Blog Posts

The mantra “win or go home” doesn’t just apply to the players. It’s also a key component to driving sales, especially in tough times like a scandal tsunami. Think tough times are just about having a losing record? Talk to those at Rutgers or The Miami Marlins, where those in

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