Posts Tagged

Discounts

Thitz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0791.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe growth of women’s basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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BBurns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0565.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrian G. Burns has over 20 years of sales expertise selling enterprise software for 12 VC backed start-ups. Burns now focuses on helping leadership teams create and dominate their market segments. Burns shares his approach, which is based on an exhaustive

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discount
Blog Posts

Desperation comes in many forms. A very big tell for a sports organization suffering from desperation is when franchise executives believe that your product is bad AND conveying that messaging to every fan. The way it is pushed out is through discounting, especially in today’s area, where there are social

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2372d86f-c009-4569-aa1c-85abe627099d-original
From The Editor's Desk

Everything is changing in the sport sales space. Even luxury suites. Patrons used to sign 10-year deals in order to gain even the worst suite, now they are being sold as singles, available to the public. Some of this is a reaction to the demand of customers. Another component is

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Online shopping
Blog Posts

The Tampa Bay Rays’ online ticketing strategy has developed a lot of conversation about how to best block out seats, or upsell, in the digital age. That scenario has criticism from those seeking to merely purchase the best seats at a single game price against those initiatives of franchise executives

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tuesday
Sportstao Industry Posts

Each Tuesday, the calculation of ROI (Return On Investment) will be examined. It’s use is to serve as a measurement of those marketers looking to do an ad spend, to see whether or not they are achieving an ROI for their franchise.   Those in the sports marketing field should

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