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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSThe Oklahoma City Dodgers have managed to couple two dynamic legacies together into one premiere baseball package; both the Dodgers’ historic brand through affiliation and their stadium, which resides in the legendary Bricktown area of Oklahoma City. Senior Vice President Jenna

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Understand Added Value
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Movie theaters and sports franchises may use added value exclusives in order to draw customer product purchases, but they do so at entirely different point-of-sale barriers. While franchises use the Bobblehead to get the ticket purchased to a game, theaters have long been motivated by access to summer blockbusters that

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