Posts Tagged

dynamic pricing

DLiaco
Secondary Market

http://traffic.libsyn.com/sportstaopodcast/Taoep0869.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBack in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of

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UCLA Athletics - Various formal portraits of athletes and staff.  ASUCLA Photo Studio, UCLA, Los Angeles, CA.
October 25th, 2016
Flagg_Evan_21.NEF
Copyright  Don Liebig/ASUCLA
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0812.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEven with the legacy of UCLA, the Bruins face constant changes in how they operate. Assistant Athletic Director of Ticket Sales Evan Flagg explains that UCLA has had to make tough decisions when it comes to dynamic pricing, as well as

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From The Editor's Desk

I’m not sold on regressive ticket pricing working. Frankly, its still a mystery to me how two Power 5 schools have attempted the pricing, on the recommendations of academics, and failed to account for the human condition. People don’t act rationally, especially when it comes to purchasing a product. Especially

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Winking smiley
Blog PostsSportstao Industry Posts

Consistent consumers are advocates and supporters of your product long term. They are the folks who you see in the rain during the Tuesday night games, those who show up even when the opponent or the home team are cellar dwellars in a battle of mediocrity. So I’ve been thinking

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PFarragut
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0280.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFifteen years after leaving the Dallas Stars for the Texas Rangers, Paige Farragut is now one of the top executives selling tickets in Major League Baseball. Farragut talks about the highs and lows of selling both two straight seasons of World

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0239.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDynamic pricing’s history in English football began with the Derby County Football Club. As ticket office manager for three years during that period, Edward Liddiard saw first-hand the effect of variable pricing on the marketplace and with fans. Liddiard talks about

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portlandtrailblazers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0228.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSControlling the secondary market for an NBA team is a new concept that Portland Trail Blazers VP of Ticket Sales Tyler Howell has been working on. Howell talks about working with ticket brokers in order to keep the Portland Trail Blazers

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marketing
Blog Posts

#SportsTao Preview: Sports Marketing Wednesday, Aug. 21, 2013 5 p.m. – 6 p.m. PST As #SportsTao chat has started to take off, sports marketing has been one of the key areas that I have always wanted to do. Mainly because I believe one of the ways sports marketing improves is

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devaluing
Blog Posts

I exchanged some tweets over the past few days, thought they were interesting enough to comment on. While the tweeter has his opinions, I can also have mine. But in this case, I definitely think that mine win out. Discounting your ticket price means devaluing the overall product. Make no

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EChamberlain
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0213.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEd Chamberlain’s specialty is bringing new business into a market, and he’s currently helping oversee the new AHL initiative in Iowa, where the Iowa Wild (formerly the Houston Aeros) are taking root in Des Moines. Chamberlain talks about selling tickets in

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