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IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial media methodology

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thefuture
Blog Posts

Last night, during a Twitter chat for #social4tixsales, I started really giving some thought as to what a future ticket sales staff will look like. Especially after Ken Troupe’s Q5 question: And I believe that I might have an answer. In the next few years, we will see the emergence

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Ticketmaster Restrictive Policy
Blog Posts

A Missouri grassroots effort to open up Ticketmaster’s Restrictive Ticket Policy has gotten the attention of the entertainment giant, especially as it makes its way through the state legislature. Ticketmaster has unleashed a mother lode of lobbying tactics in order to stop it from becoming law. House Bill 939, which

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tuesday
Sportstao Industry Posts

Each Tuesday, the calculation of ROI (Return On Investment) will be examined. It’s use is to serve as a measurement of those marketers looking to do an ad spend, to see whether or not they are achieving an ROI for their franchise.   Those in the sports marketing field should

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images-1
Blog PostsSportstao Industry Posts

We often talk about how communication has changed. And it has. I believe, in some ways, for the better. Check out this exchange I had Feb. 19, 2013 with a person from the Pac-12 and a journalist in Florida on Twitter. Had this been 10 years ago, this would have

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Global communications, America
Blog PostsSportstao Industry Posts

Sales staffs share a lot of similarities with the IT departments. Both sales and IT are put into hidden areas of the team’s building. They can go anywhere and half of the executives neither understand, nor want to know what exactly goes into either department. Both sales and IT aren’t

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