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RTomlinson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0775.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn a rather extensive conversation about data, Roger Tomlinson argues that board members, as well as senior directors, should be establishing protocols of training for their staff at venues. Tomlinson presents his case that box office staff tend to

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From The Editor's Desk

Storing client information is not enough for a CRM in today’s world. Now, it needs to have triggers and workflows, to remind you, as well as help increase, the amount of touches that you have with each client. Think of the amount of birthdays that you’d have to remember for

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harassment
From The Editor's Desk

For over three years, I used a SaaS for my ticket office scheduling. Paid annually, it was something that did its job. And for the first two years, I had some interaction with the product’s sales staff, but not a lot. Because a lot wasn’t needed. The product did its

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workflow
From The Editor's Desk

A lot of CRM capabilities with e-mail automation have sales staffs excited. I’ve been caught in a few of the workflow e-mails before. At the start, you think that you are speaking to the rep, then you realize that you are going down a rabbit hole pattern. By the third

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Blog Posts

One of the largest social media channels that has the potential to be mined for group sales is never mentioned by sport sales. That’s Meetup. Haven’t heard of Meetup? While everyone focuses on Facebook, Twitter or LinkedIn, it’s Meetup that has the most solid way to reach not only the

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