Posts Tagged

engagement

From The Editor's Desk

Storing client information is not enough for a CRM in today’s world. Now, it needs to have triggers and workflows, to remind you, as well as help increase, the amount of touches that you have with each client. Think of the amount of birthdays that you’d have to remember for

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport

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prospectbusiness
From The Editor's Desk

Too often we sell the prospect on our business. But we don’t take the time to know their business. This isn’t just on how they have help us. This is about how we can help them. Consider how several industries operation; construction, insurance, or legal. Each have their own set

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the

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cary kaplan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0675.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the

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hodgkin1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0658.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter nearly 7 years as an Assistant Commissioner at the American Association, Mark Hodgkin has struck out on his own while bringing his unique insight into the world of digital media. Hodgkin is quick to point out that he

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MAlschuler
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0653.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSTechnology not only changes the sales person, but also the customer. Sales Hacker Author Max Altschuler explains how the growth of new devices has altered the way that customers are willing to receive messaging and sales propositions, and how

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RAyers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0609.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAcross The Pond, the sports digital revolution is underway, in the form of Seven League’s Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises,

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MMartinezJr
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0603.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThis is probably one of the deepest conversations had on the podcast about LinkedIn Sales Navigator, as told by brand evangelist Mario M. Martinez, Jr., who doesn’t work for the company but swears by the product. Martinez, Jr. offers

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