Posts Tagged

engagement

Zdayton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0871.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not

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DFine
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0856.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDebra Fine’s latest book, The Fine Art of Small Talk, is about revolutionizing how we engage with each other in ways that lead toward relationship building, as well as business development. Fine discusses ways to not only break the ice, but

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MKozinn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0807.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMax Kozinn shares his knowledge of sports membership sales, not just with the San Antonio Spurs, but also with the University of Texas-Austin and with Life Time Fitness. Kozinn discusses some of the facets of engaging the customer in a longer

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Nschmidt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0800.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNick Schmidt fully admits that sitting in class at Seattle University with Troy Kirby was an experience that he will never forget, and is the guest for Episode 800 of the podcast. Schmidt talks about various concepts at the small college

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From The Editor's Desk

Storing client information is not enough for a CRM in today’s world. Now, it needs to have triggers and workflows, to remind you, as well as help increase, the amount of touches that you have with each client. Think of the amount of birthdays that you’d have to remember for

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European football clubs,

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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prospectbusiness
From The Editor's Desk

Too often we sell the prospect on our business. But we don’t take the time to know their business. This isn’t just on how they have help us. This is about how we can help them. Consider how several industries operation; construction, insurance, or legal. Each have their own set

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail

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cary kaplan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0675.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe role and legacy of Canadian sports business is a very proud one, but according to Cary Kaplan, the low-key demeanor of those executives in the Great White North often keeps them from being fully recognized down in the United States

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