Posts Tagged

english premier league

Stefan1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0486.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStefan Szymanski has had an interesting week ever since launching his April 23, 2015 blog post which was the shot heard around professional soccer. Using information from a source close to Major League Soccer, Szymanski detailed what he felt were specific

Read More
mbradley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0325.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEuropean football doesn’t have everything figured out when it comes to the fan, says Mark Bradley, who has used his own family as a working lab to ensure that the fan experience at matches is second-to-none. Bradley discusses his thought-processes over

Read More
JNelson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0303.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs smart phone applications become a mainstay for the fan’s experience in a sports stadium or arena, Jamie Nelson believes his company has created a hallmark to enhance one of the largest components within that ecosystem: Concessions. Nelson’s company, VenueMenu, provides

Read More
TBroom
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0279.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWith an office in Hong Kong, IMG Vice President of Business Development and Digital Media Tom Broom showcases various ideas for the future in terms of activating the globalization of sport brands. Broom explains how specific digital media rights in countries

Read More
fiona_big
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0238.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe dynamic world of CRM and its capabilities within sport franchise revenue streams is examined with Fiona Green, who has worked with the top European football clubs in the world. Green talks about why CRM capability and customer informational control is

Read More
FPopp
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0199.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTaking foreign sports brands into new markets is a specialty of Chief Executive Fred Popp, who oversees Teamup’s operations in London. Popp discusses how Teamup helped improve the European branding of Under Armor, build a recognizable Al Jazeria football club brand

Read More
MRogan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0144.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPart 2 of UK Sponsorship Discussions focuses on sports teams’ branding efforts in a changing world of revenues with Two Circles’ Matt Rogan. The discussion centers around some of the ways that a team can brand themselves differently from their competition,

Read More
JEdwards
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0142.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPart 1 of UK Sponsorship Discussions on sports sponsorship branding begins with Activate’s Jeremy Edwards, who shares some of the details on how effective branding works for the sports team’s sponsor. Edwards discusses ROI and a good brand message which creates

Read More