Posts Tagged

events

invitation-image
Blog Posts

Social selling has encouraged the trend of created blanket personalized invites. The common tool is to create a jpg or video message, which is posted into the social seller’s feed, for an event upcoming. With the attitude of a VIP experience, except that it allows everyone who sees it, regardless

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Rthompson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0722.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSComing over from the professional sports marketing side, Rob Thompson is posed to help his alma mater at the University of New Haven generate a higher dynamic of revenues off-the-field. Thompson discusses his career, spanning from generating crowds for

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JJoyce
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0615.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe Harlem Globetrotters initiate a break-neck pace with all of their games on the road, doing multiple shows on multiple days throughout the week. Jasper Joyce oversees ticket sales for the Globetrotters, which can mean various on-sale dates, along

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ROliveri1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0272.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSGuest services takes on a whole new meaning at the Washington Capitals. Rick Olivieri explains that the title means really focusing on retention of season ticket holders, ensuring that the VIP customer service is promoted heavily, rather than simply

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Roveta Head
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0269.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSRobert Roveta has managed some of the top MMA fighters in the sport. Roveta talks about the period in MMA from 1993-2003 known as the “Dark Ages” prior to MMA’s acceptance by the mainstream. Roveta discusses his goals for

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King_Midas
Blog PostsSportstao Industry Posts

Everyone knows and understands the story of King Midas. Whatever he touched turned to gold. The moral of the story was that after a while, that which he valued caused him to be cursed, since even the folks that he loved and touched turned to gold also. But there is

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fanengagement
Blog Posts

#SportsTao Preview: Fan Engagement Wednesday, Aug. 28, 2013 5 p.m. – 6 p.m. PST Fan engagement is one of the newest trends in sports marketing. It is an off-shoot arm of sports marketing, focusing on the idea of engagement beyond a promotion or theme night, getting to the core of

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Hussain Naqi
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0202.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFan Engagement in the NFL is becoming a larger priority for teams than ever before. Hussain Naqi talks about how the Jaquars are rethinking fan engagement, whether that be through community relations, secret shoppers, fan experience models or even

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Idolsports
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0147.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIdol Sports Marketing is responsible for some of the largest one day non-conference college basketball games in the country. Jon Hines has developed a great strategy of bringing some of the top teams in the nation together to face

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dollarmenu
Blog PostsSportstao Industry Posts

While customer spending power matters, I’m a big fan of spending result. It doesn’t matter how many fans that a franchise has in the building, if every customer spends less than their spending power dictates, it is a loss for the team. And let’s be clear on this: Sports franchises

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