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From The Editor's Desk

Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSNaming Rights sponsorships for venues is the largest part of what Jeff Ferguson focuses on with Live Nation. Ferguson talks about how to achieve sponsorships and activation, exclusivity, whether the naming right partners need fuller explanation of their business to consumers,

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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSCreating the perfect VIP experience isn’t easy. Jen Beaver has been doing it for years, building up exclusive party events the NBA All-Star Game, Kentucky Derby, Pro Bowl, Super Bowl, ESPY Awards, and Indy 500. BRANDed has attracted the attention of

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Sportstao Industry Posts

College athletic departments tend to throw caution to the wind when performing corporate sponsorship sales. The organization provides illusions to the company that if there is a sponsorship buy, that will generate a quasi-sorta-exclusivity with the athletic department. Why do I phrase it that way? In a lot of scenarios,

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