Posts Tagged

experience

dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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From The Editor's Desk

No one should sell a product that they do not believe in. A lot of folks try. They make the attempt. And they become bad actors. When someone doesn’t believe in their own product, yet make attempts to sell it to prospects, they come off as false. They only know

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greattheater
From The Editor's Desk

The diehards go to a game to see a game. Everyone else is seeking great theater. That idea that something unique will happen or occur randomly, that if they didn’t witness personally, they would miss out. That F.O.M.O. stuff that the kids all talk about has been going on for

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gasmoney
From The Editor's Desk

When I was working at Seattle University, I would have to use the UPS Store consistently. There was one on First Hill, right down the road, and I would bring the season ticket packages there to mail out. It was a great example of customer loyalty to one specific rep.

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shortcut
From The Editor's Desk

I was different from my friends as a kid. Because I refused to take shortcuts when it came to video games. A lot of my friends would buy all of the cheat code books, and know all of the different maneuvers to gain access to the end goal. Or they

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Leon_Friedrich_Wakeland_HS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0700.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFrisco, Texas’ Justin Wakeland High School is an amazing success story for young teenagers looking to gain a footing in the sports industry. Program instructor Leon Friedrich describes the program, which utilizes real world internships, guest speakers and an intense amount

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MWaddell
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0680.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Waddell has managed to navigate the trickiest of waters in sports; not only as a broadcaster, but administrator in collegiate athletics, and now in the professional sports world with the Richmond International Raceway. Waddell talks about selling into a culture

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suite_warriors
Blog Posts

There is always the ability to create asset demand for luxury suite and premium spaces in a sports facility, even if this means utilizing the idea of selling that inventory in one-night opportunities as cultivation tools for larger, more extensive business relationships with corporate clients. Normally, these sales are done

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NBrown
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0534.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the

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Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

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