Posts Tagged

experience

KBurrows
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0521.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Kathy Burrows has provided extensive consulting, workshops and direct sales training with various teams in the MLB, NBA, WNBA, Champ Car Open Wheel Racing, and AHL. Burrows shares some of her passion for selling sports, including how to open up

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SZiff
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0477.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSteven Ziff is no stranger to the podcast, having been a guest on Ep. 181 as VP of Brand Marketing for the Florida Panthers of the NHL. Now at the NFL’s Jacksonville Jaguars, Ziff has unveiled a sweeping new premium hospitality

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bs-s&h-suites-ravenssuperbowlreturn-p11
Blog Posts

Luxury suites that don’t get sold often sit dormant during games. But they don’t have to. There are several ways to re-engage the luxury suite space if the box is otherwise dark for a few games or a season. One of the best ways is to sell it to a

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Ben Ackerman headshot cropped
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0345.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Experience App just won the Best In Sports Technology Award in 2014 by Sports Business Journal. Ben Ackerman comes on the podcast to discuss what the Experience App is, and how it can revolutionize sports revenue in-arena by developing a

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mbradley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0325.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEuropean football doesn’t have everything figured out when it comes to the fan, says Mark Bradley, who has used his own family as a working lab to ensure that the fan experience at matches is second-to-none. Bradley discusses his thought-processes over

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arson1
Blog Posts

The idea of focusing on the brand is very appealing to sports marketers. But in many ways, the marketer’s aim is on logos. It’s on setting music in the venue or promotions. Sports marketers especially like to talk the ear off of anyone who will listen about on what the

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MMinyard
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0307.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnderstanding a private university’s mission is crucial for anyone who chooses to work on campus. Mike Minyard discusses how Liberty University’s mission, since its foundation, has provided its guidance for the types of promotional activities that its athletic department implements throughout

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BHughes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0261.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAustralian Blair Hughes has performed several aspects of the fan experience model, both in sports and in music. Hughes talks about some of the crossover aspects of trying to achieve fan loyalty to the brand, discussing in detail his time as

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LReid
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0260.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSActivation is the name of the game in corporate sponsorship. LaTrisha Reid has worked extensively in the field for the last 10 years, helping companies from musicians to motorcross exhibitions in the constant expansion of corporate sponsorship opportunities. Reid discusses her

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kevin_mitchell
Blog PostsSportstao Industry Posts

Whenever someone tries to present “winning” as a “cure-all” for sports sales, I present The Kevin Mitchell Principle to them: Nothing is guaranteed, no matter how much you think it should be. This principle was founded on the evidence of former two-time All-Star baseball player Kevin Mitchell, had hit over

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