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Podcast Episodes Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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Group links are a failure
Blog Posts

Sending out group buy links without developing a relationship, without building a group leader, is about as dumb as it gets. Yet, there are several ticket offices right now, staffed with young group account executives, who are working in earnest, doing that very thing every day of the week. While

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