Posts Tagged

fan development

CClark
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0501.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Understanding how to engage and push audience creation is at the heart of what Caleb Clark strives to do daily. Clark discusses the misconceptions of Big Ten athletic attendance when it comes to The Ohio State or Olympic sports, as

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ARowdon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0483.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnderstanding how to draw out fans is a tough job that Andy Rowdon has performed as more than a few athletic departments. Being able to decipher what is important to a fan, and being able to utilize that perspective is part

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EBlaisdell
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0428.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSelling motorsports racing is a highly complex feat, especially when the majority of the ticket sales staff isn’t even in the same state as the venue track. Erik Blaisdell discusses the challenges and opportunities of selling NHRA, which owns multiple tracks

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learntosell
Blog Posts

The largest challenge of any sports marketer is the idea that they can avoid learning how to sell. That somehow, they will find a way around the entire concept of “sales,” because the word is less fashionable than whatever is currently trending as a marketing topic. This is where words

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arson1
Blog Posts

The idea of focusing on the brand is very appealing to sports marketers. But in many ways, the marketer’s aim is on logos. It’s on setting music in the venue or promotions. Sports marketers especially like to talk the ear off of anyone who will listen about on what the

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MMinyard
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0307.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnderstanding a private university’s mission is crucial for anyone who chooses to work on campus. Mike Minyard discusses how Liberty University’s mission, since its foundation, has provided its guidance for the types of promotional activities that its athletic department implements throughout

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JoeCoteTimbers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0232.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBeing continually sold out of ticket inventory is that “good problem to have” for any franchise, but Joe Cote explains how it can cause some consternation for his fanbase, especially when the perception of being sold out causes patrons to buy

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lynch_shawn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0215.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSelling hockey in NASCAR country means learning how to sell everything but hockey to the local audiences according to Shawn Lynch. Examined in this podcast is how Lynch has been able to develop fan development opportunities to grow the Checkers’ base

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BCrow
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0159.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFan experience is one of the main reasons on why people renew or decline to attend live events. Brian Crow’s Gameday Consulting helps teams such as the NFL’s Buffalo Bills, reinvest itself in fan engagement. That means from top to bottom,

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MAndres
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0110.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about

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