Posts Tagged

fan engagement

JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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BBarber
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0727.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSOne of the NASL teams vying for a future MLS spot sits in Raleigh, North Carolina, where the Carolina Railhawks FC build their audience based on great play, quality experience and with the important of brand message. Vice President

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BJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0460a.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBrent Jones has been working to meld the duties of marketing and communications into one department at the University of Southern Mississippi. Those tasks entail a plethora of duties, including promotions, communications, licensing, sponsorship fulfillment, branding, advertising, ticket sales

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Innovation
Blog Posts

If you’re in mid-season right now, regardless of the circumstance of whether your team is first or last in the standings, you should already be sketching out next season’s promotional activities. The keyword: sketch. It doesn’t mean that you’ll have everything written out. But you need to have an idea

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MVeeck
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0287.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMike Veeck is part of baseball marketing lore. Veeck is third in the fourth generation of marketing geniuses which have graced baseball since William Louis Veeck Sr. became president of the Chicago Cubs in 1919 and created Ladies Day,

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fanengagement
Blog Posts

#SportsTao Preview: Fan Engagement Wednesday, Aug. 28, 2013 5 p.m. – 6 p.m. PST Fan engagement is one of the newest trends in sports marketing. It is an off-shoot arm of sports marketing, focusing on the idea of engagement beyond a promotion or theme night, getting to the core of

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Hussain Naqi
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0202.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFan Engagement in the NFL is becoming a larger priority for teams than ever before. Hussain Naqi talks about how the Jaquars are rethinking fan engagement, whether that be through community relations, secret shoppers, fan experience models or even

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tradmediarisk
Blog PostsSportstao Industry Posts

Traditional media still gets a lot of play in franchise advertising spends, but I have to ask why? Traditional media is fractionalized. This not only affects “marketing” but also sales, as public interest can never be fully garnered if the franchise’s events are not in the public eye. Traditional media

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