Posts Tagged

fan experience

RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0793.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTry to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European football clubs,

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JDavis
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0647.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWith over 20 years of sports selling experience in the industry, John Davis has seen various trends come and go. Davis talks about his time in the NFL, MLB, MiLB and NHL at selling the ticket product and driving revenue for

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WardProfile
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0600.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs Super Bowl 50 nears, so does the main event for SAP in terms of fan engagement. Ward Bullard is SAP’s Vice President of Sports & Entertainment, overseeing from concept to rollout of the Fan Energy Zone, which is expected to

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Rewards
Blog Posts

Many great things have been discovered by unintentionally: America, Penicillin, Velcro, the microwave oven, and Post-It Notes, to name a few. A few week ago, thanks to a group of three of my Stetson University sport business students, I may have contrived a much more modest contribution to that list,

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mirage
Blog Posts

Mirage group sales are a dime a dozen to sports franchises. Typically, it’s the type of prospective group leaders, who don’t have a history of purchasing from the team, who direct-contact the sales department, inquiring about potentially doing a group night. In-bound group sales calls can be an exciting revenue

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BDorsey
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0512.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Premium seating has been around since the Romans, but Bill Dorsey has seen the growth of the VIP areas in sports facilities since he started the Association of Luxury Suite Directors with 13 members. Dorsey explains some of the origins

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Innovation
Blog Posts

If you’re in mid-season right now, regardless of the circumstance of whether your team is first or last in the standings, you should already be sketching out next season’s promotional activities. The keyword: sketch. It doesn’t mean that you’ll have everything written out. But you need to have an idea

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CustomerCulture
Blog Posts

A lot of the professional clubs overseas have an issue without “sales” culture. It is a distain for the idea of distributing tickets through an outbound sales effort. “Teley-Marketing” across The Pond doesn’t sell very well to those outside the United States. Therefore, when the word “sales” gets uttered within

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strategy
Blog Posts

Sports executives should be constantly developing and redrafting a constant growth strategy to build more revenue in each ancillary space. This is where the world of dynamic ticket pricing has caused some influx; its created a disadvantage on revenues by inflating some, while masking the deficits of others. Just because

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