Posts Tagged

fan experience

customerczar
Blog Posts

Every sports organization staff member should be a Customer Czar. They should understand the customer that they are trying to attract in-depth. This means translating the customer’s wants, needs and desires effectively, in order to provide the customer with the best experience possible in the sports facility. And this is

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food
Blog Posts

Sports marketing’s original added-value draw seems to be getting more attention because of social media. Concessions has always been one of the more basic styles of sports marketing, pushing an easy to grasp concept. The fact that, with social media, the marketing of food can be spread to more constituencies

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mbradley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0325.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEuropean football doesn’t have everything figured out when it comes to the fan, says Mark Bradley, who has used his own family as a working lab to ensure that the fan experience at matches is second-to-none. Bradley discusses his thought-processes over

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Kerns_Kelly
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0323.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNFL stadium design is the focal point of this episode with Kelly Kerns, who has worked for over 28 years in architectural and management. Kerns talks about being a project leader on some of the larger NFL stadium projects, including Qwest

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DNunes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0263.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLegacy brands, especially in the Southeastern Conference, can be a tough marketing venture for anyone seeking to relate new ideas into an older demographic. Daniel Nunes talks about the challenges and success of running one of the marketing departments a top

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charminbear
Blog PostsSportstao Industry Posts

Humans have an uncomfortable relationship with our own waste management, or the selling of sanitary supplies. This may be why stadiums and arenas typically don’t activate one of the easiest corporate sponsorship deals possible in their bathrooms: Toiletries and soap sponsors. Hopefully, the conversation won’t devolve into a bunch of

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RAces
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0191.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharles Lucas talks about some of the factors with the Reno Aces baseball team, and how they are able to draw fans in a continuous, fun environment. The Reno Aces are a franchise success story, because professional baseball in Reno has

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JKatz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0183.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDeep South baseball is personified by the Savannah Sand Gnats, led by President John Katz, who rescued a troubled brand a few years ago and transformed it into a thriving business. Katz talks about how working with elbow grease and duct

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EvanDabby
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0171.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe complex world of league stadium security is discussed with Evan Dabby, who oversees the operations of the MLS through its league office. Dabby examines some of the best practices that are used to ensure safety and maintain order, as well

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Ruby
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0169.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFan experience is quickly becoming one of the hottest topics in sports business, as teams look to enhance how each customer feels upon a trip to the venue. Ruby Newell-Legner works with several teams and leisure facilities in order to improve

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