Posts Tagged

fans

SMabb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0772.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn many ways, Simon Mabb presents the argument that one of the oldest businesses, insurance, may actually help the primary ticket marketplace. Everything else in the world has insurance behind it, including airline tickets, yet entertainment tickets do not

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IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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RKindt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0746.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSGroup sales are a core focus on how Ryan Kindt sells to his Liberty University athletic customers, positioning various companies and organizations toward wider ticket buys. Kindt discusses his strategy, including being on the local chamber of commerce board,

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From The Editor's Desk

Sports marketing is a science with a dab of art. Especially when it comes to understanding how to divert fans from one area of the park to the other. Another consideration is how fans choose to arrive at the game, including the mode of transportation that they use. Egress is

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JSarosy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0735.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJim Sarosy has been with the Syracuse Crunch for so long, that even he’s flabbergasted at his legacy with the team. A product of the 1990s sports sales staff, Sarosy talks about rising through the ranks, but not letting

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DMarbut
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0732.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDonnie Marbut has transitioned from a rising star Division I head baseball coach to the world of leadership as Commissioner of the West Coast League. Marbut discusses how the West Coast League has developed a unique brand against the

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From The Editor's Desk

A customer enters into a stadium, and they are affected by touchpoints. But not always the touchpoints you as a sports marketer want them to have. Are the concessions stands clean? What about the condiments kiosks? Or the bathrooms? All of these sound like minor issues, because everyone focuses on

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OLYMPUS DIGITAL CAMERA
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0723.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDave Kinard presents one of the biggest challenges, as well as opportunities, that all private institutions face when recruiting student athletes, coaches and athletic administrative staff; ensuring that the core principles of the university, especially when backed by a

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D. Wright
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0713.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFor the 12th straight season, Minor League Baseball has garnered over 41 million fans. MiLB Chief Marketing Officer David Wright discusses the marketing efforts underway to ensure that the fan attendance number grows instead of remains static. Wright talks

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