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VSaunders
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0630.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe more that athletes are transforming themselves into brand sponsors, the more that they need to heed the advice of Vickie Saunders, who has consulted with several professional athletes looking to make a transition toward more sponsorship affiliations. Saunders talks about

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From The Editor's Desk

In the last couple of months, I’ve been musing over the “pull” of speakers for sports business conferences. In my waning tenure as the president of NAATSO as well as running the Sports Sales Boot Camp, I’m starting to consider who are the people who can move badges. Those folks

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IMG_5125
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0471.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJason Bowers is in a unique spot at his alma mater; an assistant IT director for Cornerstone University, he’s created a second job for himself as a volunteer running social media for the NAIA Division II men’s basketball program. This has

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kdeshazio
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0332.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their

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BrandPromise
Blog PostsSportstao Industry Posts

Because I work with athletic brands all the time, I believe it makes me hyper-sensitive to their usage whether it’s a sports franchise or a company that sells to the public. This goes beyond the idea of just telling a brand story. I like to see promises made to me

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SCallanan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0126.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSean Callanan is focused on the growth of the social media market, especially in the world of sports. Callanan’s Sports Geek is responsible for the development of over 1 million Facebook fans for his clients, helping launch Sports DP at the

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friday
Blog PostsSportstao Industry Posts

I’ve been thinking a lot about social media. That trend of how to engage a mass amount without the middle man of traditional channels. And here is what I came up with: I think that sports franchises can lead the way in the field of customer engagement. Right now, the

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